Imagine for a moment that you are the customer. How long would you wait patiently for someone to answer all messages qWhat do you send with a question or complaint? little, right?

Google Search is so ubiquitous that there are people for whom Google is synonymous with the internet. Hundreds of millions of people use it daily. It occupies 87% of the market of global search engines. In 2020, it earned $147.000 billion in advertising revenue. And advertising accounts for 80% of Google's total revenue.

A team of Carnegie Mellon researchers recently developed software that teaches robots to learn new tasks by watching how others do them humans.

An algorithm in mathematics is simply a series of steps followed to perform a calculation, for example the formula for finding the area of ​​a triangle. But when we talk about online algorithms we mean what developers call "recommender systems," which have been used since the dawn of personal computers to help users index digital content.

Advertising and commerce are two sides of the same coin. One is not possible without the other. Rex Woodbury tells us about this in another interesting text published on his Digital Native Substack.

A bot for complaints handling must meet certain requirements for its function to be full. Likewise, all the benefits of this ally in care will be obtained, such as the minimization of friction points and 24/7 availability. 

Meta is investing $6.000 billion in partnership with Reliance Jio, India's largest internet provider, to create Jio Mart, a platform that will allow users to search, shop and pay from WhatsApp.

Complaints are a constant in the world of sales and companies that offer different services. However, this should not be a problem for you, on the contrary, it should represent an incentive to improve and even to take advantage of the handling complaints through your staff. 

Profitability in e-commerce is directly determined by the digital experience. Many e-commerce businesses are not profitable and the key to profitability is repeat customers. To get repeat customers, it is necessary to correct the frustrated customer experiences, especially when crossing channels from social media to brand sites.

Know the companies with excellent customer service It is a way to recognize the strengths and opportunities for improvement that are within yours. Apply the benchmarking, replicating the good that the best organizations in this field do.